Mix three-fourths strip club people with the latest, great-tasting vodka then pour directly into one of the hottest venues in South Florida and what do you get? One helluva party for starters.

The start of August saw the adult nightclub industry turn up at Scarlett’s Cabaret to witness the introduction to the newest spirit entering our space, SIN Vodka.

Hosted by feature entertainer and social media star, Reya Sunshine, the event was produced by RCI Hospitality’s Director of Entertainment, Michael DeSuno, aka DJ Platypus, in conjunction with ED Publications. Billed as “The Ultimate SINdustry” party, it proved to be a strong and immediate method of product branding while also celebrating the people who work in the adult nightclub sector by their contemporaries.

Plenty of entertainment was found during the four-hour soiree with sets spun by some of the most well-known DJs in South Florida. Ivano Bellini and Louis Dee set off the night followed by Monroe’s of Palm Beach’s Jimmy Boucher and E11even’s Mister Grey. In between sets, guests were treated to performances by David Drummer’s LED Army and up and coming hip-hop artist, International Nephew. ED Publications’ reigning Entertainer of the Year, Shar-Zayn concluded the evening with another of her heart-stopping, jaw-unhinging, performance.

“The party was fantastic”, said SIN Vodka owner, R.W. Waskom. “Along with our first EXPO as well as being featured on the cover of ED Magazine in July, SIN Vodka is becoming the hottest new vodka being served in strip clubs.”

DeSuno echoed the sentiments, “While ‘in the biz’ nights are common throughout the hospitality industry, this event was special because we wanted to bring people together with great entertainment, in a first-class environment, while also promoting a new brand partner, in this case SIN Vodka. It proved to be a perfect fit and gave us ideas of how we can continue these types of events for our industry, and our partners, in the future.”

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