Automation has been a buzzword this decade, and while it isn’t a receding fear, Showclub VIP wants to demonstrate automation can help—not replace—DJs.
(Note: This article appeared in our January 2020 issue’s Special Focus on Future Technology. All of the articles in this Special Focus will be posted to ExoticDancer.com.)
Maybe you’ve seen those YouTube videos of Amazon robots eerily, yet efficiently, working autonomously.
“Automation.” The gentlemen’s club world may think itself immune from automation in a carnal industry, but Showclub VIP is here to stress that automation doesn’t have to be a source of frustration or contention—it can just be a massive help.
Showclub VIP touts itself as a management system for gentlemen’s clubs, and what it promises to usher in is akin to those robots moving around with calculated proficiency. ED spoke with Jeffrey McClelland of Showclub VIP to find out how their new tech is automatically making life easier for all of your club’s staff.
ED: For a club owner/operator who may not be familiar with your company and its product, how would you briefly summarize Showclub VIP?
MCCLELLAND: Showclub VIP is a club-management system that enhances the quality of the customer experience by creating consistency and reliability from the music and entertainment portion of club operations. It is a tool to assist your management team in effectively controlling the energy level and flow in your adult club environment. Showclub VIP handles the menial tasks that distract your DJ/MC/party host from focusing on what matters—the customers.
(Showclub VIP) changes the way a DJ/MC/party host can entertain his/her guests. They can be much more hands-on and in touch with what is going on in the room, all while affording a similar functionality that DJs are used to. Welcome to the future of adult entertainment. — Jeffrey McClelland
ED: How does your program free up club owners/operators to otherwise spend their time?
MCCLELLAND: Showclub VIP basically handles your entertainers from the moment they check in to the moment they check out. It handles the check-in, rotation placement, ads and promotions, intros and outros for entertainer performances, helps with dance tracking, can print and track fantasy dollars, can collect rents, and finally check entertainers out at the end of their day.
ED: How does Showclub VIP enhance the DJ experience? How can working DJs tap into Showclub VIP versus fear it?
MCCLELLAND: You will never get away from live entertainment and having a live person on the mic. However, with automation, club owners can control music format and a DJ cannot defer from format. During the day at some locations where it is slow, you do not need to have a DJ. This will save clubs $30-40,000 per year on payroll.
ED: How does Showclub VIP help bring gentlemen’s club owners into the future of their club’s operations?
MCCLELLAND: Adult clubs, like all businesses, are looking to improve the quality of the product they offer while lowering the cost of doing so. The adult club product is entertainment. Showclub VIP will help a club owner not only put more money toward the bottom line, but also improve customer communication and retention by providing an information hub that is clear, consistently high-energy, and reliable.
It changes the way a DJ/MC/party host can entertain his/her guests. They can be much more hands-on and in-touch with what is going on in the room, all while affording a similar functionality that DJs are used to. Welcome to the future of adult entertainment — it’s a hybrid of what was and what will be.
For more information, visit showclubvip.com.
