Patrón has seen the impact of the coronavirus outbreak, and they’re stepping up to help. The tequila company has announced that it will donate $1 million to the hospitality industry to help it get through the crisis. Patrón stepped up to support the adult nightclub industry with their “Brand Education Partnership” at the 2019 ED’s Awards Show, with a commitment to continue that support in 2020.

The Mexican brand recently announced that it will support a number of nonprofit organizations that are working to aide the restaurant/hospitality industry and provide relief for families, individuals and business owners. The brand also said it was looking for other ways to help the industry going forward.

“At Patrón tequila, we have always been about the people. We take care of our own,” the company said in a press release. “As restaurants and bars are closing their doors, we want to do our part and make this difficult time a little bit easier for the people who have done so much for us over the past 30 years.”

The company also says that it plans to give the money to three different groups: Children of Restaurant Employees (C.O.R.E.), which distributes funds for the essential needs of restaurant employees and their families, including medical supplies, food, utilities and rent and mortgage payments; Another Round, Another Rally, which is helping supply grants for front and back of the house staff while they’re out of work; and third, industry stalwart The James Beard Foundation, which is helping to keep restaurants operational while also lobbying legislators on behalf of worker interests. Additionally, Patrón is at work developing solutions for hospitality industry workers to make money while they are at home.

Amid the crisis, several of the food world’s biggest names have called on the government to help out the industry and its workers. These efforts have included a petition that has already garnered nearly 300,000 signatures in just a few days.

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