RCI Hospitality Holdings, Inc. (Nasdaq: RICK) today announced the signing of the second franchise development agreement for Bombshells Restaurant & Bar. Terms call for the opening of three locations over five years in Alabama, the first being in Huntsville.

The agreement was signed with a newly formed entity established by hospitality entrepreneur Jerry Westlund of Nashville, who owns 30 nightclubs, bars and restaurants in 12 states, many of them in the South.

Mr. Westlund, Managing Partner of BMB Huntsville LLC, said, “We’re proud to be the first to bring the Bombshells military-themed, restaurant-sports bar concept to Alabama, home to Redstone Arsenal, Fort Rucker, Maxwell Air Force Base, and more than 400,000 men and women who have served our country. Bombshells attracts singles, couples, and families, including millennials. With its large, distinctive design, you can’t miss it.”

Eric Langan, Chairman, President & CEO of RCI Hospitality, said, “We always wanted our first franchise agreement outside of Texas to be with an operator that has deep industry knowledge and experience and a location that would have deep appreciation for the Bombshells concept. We believe Jerry and Alabama are perfect for Bombshells.”

David Simmons, RCI Management’s Director of Restaurant Operations, said, “We have spent nine years carefully developing a successful and repeatable concept. Today’s agreement is another major step forward for our brand, company, and every person involved in our march to bring Bombshells to new markets across America.”

RCI subsidiaries own 11 Bombshells in Texas with more under development. Sales for the 12-months ended in March 2022 totaled more than $60 million. The first franchised location is expected to open soon in San Antonio.

EXPO deal 1