Social media expert and RCI’s Marketing Director, Macy John, offers her take on the AI revolution, and how it just might provide the spark your social media needs.
(NOTE: This story was written by Macy John and appears in the May 2024 issue of ED Magazine.)
In today’s digital age, social media has become an essential tool for adult clubs to connect with their audience and promote their brand. However, standing out in a crowded online space can be a challenge. That’s where Artificial Intelligence (AI) and Chat GPT come into play, offering innovative solutions to spice up social media content and engage with followers in new and exciting ways.
Graphic designers often face limitations when it comes to sourcing images for advertising campaigns. Traditional stock sites may lack options to fulfill the specific look and feel required for a specific event. This is where AI comes in handy. By using AI-generated images, designers can create visuals that perfectly align with the club’s brand and theme.
It works like this, designers create images through prompts. Prompts are instructions used to instruct AI models to generate images. These instructions can ask for models that have a specific hair color or skin color, are wearing specific outfits and posing in a specific manner. The more detailed the prompt, the better the output.
Since AI is still a relatively new technology, outputs may not always be flawless. Designers may encounter issues such as unrealistic features or inaccuracies in the generated images such as extra fingers, bad teeth and eyes. When looking for an AI generator, clubs should shop around for an AI company that has limited these drawing mistakes. There are free sources of AI to use online, but they do not generate good results. You should ensure the AI company allows for the commercial and adult use of your generated image. When in doubt, have your attorney read the company terms or reach out to the AI company directly to see if their plans can be used for adult clubs. Remember to refrain from using trademarked names, teams, celebrity names or any copyrighted material in prompts to maintain compliance with legal regulations.
Another valuable tool for adult clubs looking to spice up their social media content is Chat GPT, an AI chatbot that creates human-like conversations. Clubs can generate engaging captions for their social media images, tailored to their desired tone and audience.
For instance, if you have a picture of a waitress in your club holding a burger, you can instruct Chat GPT to generate 10 captions inviting patrons to “Join us at Club X and savor this delicious burger.” You can instruct it to be sassy, witty or flirty and to use modern language. Instructing to use modern or casual language can ensure your post resonates with millennials and Gen Z. You can even ask it to include related emojis or popular hashtags used for food, burgers and parties. Chat GPT will write those 10 captions and you can pick the one you like best for your post. This is one of the Chat GPT responses to my request: Hungry? We got you covered at Club X with the juiciest burgers in town. Come through and get your grub on! #BurgerGoals #FoodieGoals #ClubX
It’s worth noting that both AI art and Chat GPT have restrictions. They prohibit the use of sexual terms, racial discrimination, bullying and the promotion of violence.
AI and Chat GPT offer exciting opportunities for adult clubs to enhance their social media presence with distinctive images and captivating captions. With these top-notch tools, clubs can create content that really grabs their audience’s attention.
Macy John is the Marketing Director for RCI Management.
