A Colorado strip club is attracting customers by selling “the world’s most expensive wings.”
Platinum 84 Gentlemen’s Club of Federal Heights, Colorado certainly knows how to create a buzz in today’s market! By sticking a price tag on an unforgettable (and mildly unusual) customer experience worthy of being shared on social media, they’ve not only captured the attention of thousands, but they’ve come up with a new way to bring money into the club.
“We were brainstorming ideas to get ticket averages up,” explains Scott Richter, Platinum 84’s Chief Visionary Officer. “We wanted to create something that would help sell bottles with higher price tags and create some buzz to help lift business, as it has slowed down in recent years.”
The result of their brainstorming session is a product that offers both a taste of luxury and a position in the spotlight. Social media has become a place for people to share what they’re up to with their followers, and for many, this means giving followers the impression of a lavish lifestyle, so why not sell them an experience that helps them deliver that illusion?
That’s exactly what Platinum 84 Gentlemen’s Club is doing by offering “the world’s most expensive wings” at $1K per plate. At this price point, they cost enough to deserve recognition but for most customers, it won’t break the bank. However, more than just another menu item, their $1K wings come with a theatrical experience that neither the customer nor onlookers in the club will soon forget.
We wanted to create something that would help sell bottles with higher price tags and create some buzz to help lift business.”
– Scott Richter, Platinum 84’s Chief Visionary Officer
Like a fine wine, the wings are first presented to the customer in a brightly lit suitcase, raw and on ice. They do this to ensure the customer sees that the chicken is fresh and of high quality, while also getting the club pumped for the upcoming main event. Once the wings are cooked to perfection, they’re brought to the table on a decadent gold plate by the club’s staff, one of whom is wearing a chicken head. The pageantry of each presentation includes flashing lights, dancing women and enthusiastic chanting that gets everyone in the club hyped up.
“The staff is always excited to participate,” Richter shares. “People love to watch the excitement when the wings are delivered to the table before and after they are made.”
For $1,000, customers receive a dozen of the highest-sourced premium wings available on the market seasoned with hot truffle sauce and a side of french fries. The package also includes any bottle up to $750, a private VIP booth to use for the night and memories that will last a lifetime.
“Customers have been loving our $1K wings,” says Richter. “Everyone has raved about how it’s a good time and something different that adds a fresh spin to their night out.”
Reservations are required. For more information, visit platinum84.com.
