Every club has social media — but who “controls” your account? As marketing expert Macy John explains, it’s a bad idea to allow multiple staff members to control your socials because it can be a disaster if/when they leave. What’s the solution? Three words: META Business Suite.
(NOTE: This story was written by Macy John and appears in the Nov 2024 issue of ED Magazine.)
Social media is a must-have for the adult entertainment industry. And every club is using it. Platforms like Instagram, Facebook, Tik-Tok, etc. are essential for connecting and building your brand. But here’s the kicker no one talks about: maintaining ownership of your social media accounts is crucial for protecting your business and ensuring long-term success.
A common mistake club operators make is handing over full control of their social media to staff members. While it might seem convenient, this can lead to major headaches later. When employees move on, get fired, or leave on bad terms, they often take the login info with them. Suddenly, you’re locked out of your own accounts, unable to post updates or respond to messages. In some instances, former employees have hijacked accounts, changed passwords or have deleted the accounts entirely. In some cases, disgruntled employees have gone so far as to post false claims that the club is permanently closed. This is a major reason why many adult club social media pages end up abandoned or inactive. You might notice some clubs have two or three abandoned pages and are struggling to build a fourth. This makes it hard for fans to find them because older pages, even if abandoned are given priority in searches.
Thankfully, Facebook has addressed this issue with META Business Suite. Since 2020, META allows you to manage both Facebook and Instagram from one central dashboard. Even better, it lets you assign specific roles to staff without giving them full access to the account. This means your team can handle posting, managing comments, or replying to messages, while you keep full control of your accounts.
META Business Suite offers several handy features, including the ability to schedule posts in advance. You can create stories, reels, and share photos across both platforms seamlessly. It also lets you save your favorite hashtags for quick and easy use in your posts. This kind of integration helps you maintain a consistent presence online.
META Business Suite also gives you a clear view of how your social media is performing. The insights feature shows key metrics like audience demographics and engagement, so you can better understand your followers, for ad targeting purposes and to and tweak your strategy. You can even invite people to follow your page if they’ve interacted with it, another handy tool for building your audience.
When it comes to managing access, META Business Suite makes it easy. You can add users or ad agencies through the Facebook page or through META, and easily assign or revoke access as needed. This ensures only trusted people have access to your accounts, and you can cut them off instantly if necessary.
Setting up META Business Suite is simple. Just visit business.facebook.com to create an account and link your social media pages. If you are new to the platform, Facebook provides plenty of help at facebook.com/business/help. You can also find updated tutorials on Google or YouTube as Facebook frequently rolls out new features.
What about platforms like Twitter, TikTok, and Snapchat? While they also offer business centers, they are designed more for ad agencies and aren’t very user-friendly for the average person looking to just schedule a few posts. For managing multiple social media accounts, you’re better off using tools like Loomly, Sendible, Sprout Social, Social Pilot, or Hootsuite. These platforms allow you to manage more than just Facebook and Instagram. Once set up, you can easily link your social accounts and grant access to other users, managing everything from one app. They also offer tutorials and strong support, with pricing typically ranging from $40 to $100 per month, allowing you to manage all your accounts.
Maintaining ownership of your social media isn’t just about protecting your brand, it’s about keeping your business on track. By using META Business Suite, or a social managing tool, you can stay in control, simplify your social media management, and keep your audience engaged. So take charge, and make sure your social media is always in your hands!
Macy John is the Marketing Director for RCI Management.
