(NOTE: This story appears in the July 2025 issue of ED Magazine.)
A truly successful feature booking leaves everyone satisfied: the entertainer, your guests, club staff, dancers, and of course, the club owner. But success doesn’t happen by accident. There’s a step-by-step process behind every high-impact feature appearance, and missing even one element can lead to missed opportunities and disappointing results.
In The Feature Presentation, you’ll learn how to elevate your feature bookings from good to unforgettable. This seminar will be led by two of the industry’s most respected professionals:
Thom Naylor, General Manager of Washington D.C.’s legendary Archibald’s Gentlemen’s Club
Justice, one of the most decorated and celebrated feature entertainers to ever emerge from Canada
Together, they’ll walk you through the entire process—from booking and promotion to performance execution—sharing real-world insights and proven strategies that drive revenue, guest engagement, and brand loyalty.
“Feature entertainers bring so much more than just a great show,” says Naylor. “They attract new guests, help retain regulars, and energize our in-house dancers to raise their game. Their presence helps set the tone and vibe of the club.”
Naylor emphasizes how a strong feature performance creates a sense of intimacy and exclusivity, giving guests a VIP experience they’ll talk about long after the night ends.
“Through interactive segments and personal moments on stage, we make our guests feel like they’re part of something special.”
Justice, known for her electrifying performances and show-stopping charisma, brings her own philosophy to the stage: “It’s not the show that makes the dancer, it’s the dancer that makes the show,” she says.
“Whether there are 300 people in the audience or just three, you give the same performance every time. When you’re having fun, the crowd sees that — and they respond by staying longer and spending more.” This seminar will guide you through:
- How to work with booking agents and choose the right entertainer
- The secrets of high-impact promotion and social media collaboration
- Creating unforgettable in-club experiences
- Leveraging post-show content for long-term brand visibility
“We collaborate with performers to amplify their reach and ours,” says Naylor. “From custom video reels to cross-platform promotion and podcast features, we ensure every moment reinforces our brand—and theirs.”
Whether you’re a club owner, manager, promoter, or performer, you’ll leave this session with actionable strategies to turn your next feature event into a win for everyone involved.
Don’t miss your chance to learn from the best in the business about your next feature booking, join us at Expo 2024 on Monday, August 25, at 11:45-12:30 PM.
